This is by far one of the best political ads I’ve ever seen. Why? Because it’s makes me want to vote for the guy and I’ve never heard of him before seeing this ad. It’s effective in it’s purpose. Not just because of the wife’s earnest plea and her woe-begone expressions… or those of her guests. In the background, Gerald is actually talking about what he wants to do in office. The ad is informative and practical in a very comical way and it represents someone who is committed to doing his job.
Here’s a good interview with one of the creators of the ad: Six Questions With the Agency Behind the Election Ad That Won the Internet